Fashion moodboard: how to turn your references into a photography brief
How to build a fashion moodboard and turn it into a brief for your photo shoot: what to gather, what to borrow (and what not to) and how to share it.
Read article →Images with intention
Ideas and guides to prepare your shoots and tell the story of your brand or your music better.
Fashion photography for clothing brands: how to prepare your shoot
How to prepare a fashion photography shoot for your clothing or design brand: goal, brief, garments, model, deliverables and usage rights, with my process.
Read article →How to choose a photographer for your clothing brand: 8 questions before hiring
8 questions to choose a photographer for your clothing or design brand: portfolio, team, image usage, timing, corrections and booking terms.
Read article →Photo shoot: how to prepare so it turns out well
A guide to your first professional photo shoot: what to define beforehand, how to choose outfits, what to do on the day and how to select your photos.
Read article →Lifestyle photography for brands: how to plan a visual sequence
What lifestyle photography for brands is and how to plan a visual sequence: goal, scenes, product and channels. This is how I build it.
Read article →Model portfolio: which photos you need and how to build it
Which photos a model portfolio needs, how many are enough, how to choose them and how to prepare the shoot with makeup, outfits and references.
Read article →Photography portfolio book: what to include and how to prepare
What a photography portfolio book is, which images it should have and how I prepare the shoot with artists, models and creatives: process, timing and deliverables.
Read article →Promo photos for musicians: how to prepare the imagery for a release
How to prepare promo photos for musicians and artists: brief, portraits, press, stage and cover. This is how I work on the imagery for a release.
Read article →Advertising photography: what it is and how to hire it well
What advertising photography is, how it differs from editorial and lookbook work, what a production includes and what to prepare before you hire.
Read article →Editorial photography: what it is and when you need it
What editorial photography is, how it differs from commercial work and lookbooks, and how I build it around a concept: the case of “The Weight of Perfection”.
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