Fashion photography for clothing brands: how to prepare your shoot
How to prepare a fashion photography shoot for your clothing or design brand: goal, brief, garments, model, deliverables and usage rights, with my process.
Read article →
Brands that stay in memory do not only show their products.
They show how people live with them.
PORTFOLIO
There is a difference between a photo that shows a product and an image that makes your client want it before touching it. The first informs, the second sells. My work in brand lifestyle is not to decorate your product with a pretty environment, but to build the exact moment when your ideal client sees themselves inside your universe. Every location, every gesture, every light has a purpose: to make what you sell feel like something they already needed without knowing it.
Guides to prepare your shoot
Lifestyle photography for brands: how to plan a visual sequence
What lifestyle photography for brands is and how to plan a visual sequence: goal, scenes, product and channels. This is how I build it.
Read article →Advertising photography: what it is and how to hire it well
What advertising photography is, how it differs from editorial and lookbook work, what a production includes and what to prepare before you hire.
Read article →
