Fashion moodboard: how to turn your references into a photography brief
How to build a fashion moodboard and turn it into a brief for your photo shoot: what to gather, what to borrow (and what not to) and how to share it.
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The difference between going unnoticed or leaving a mark
lies in how you showcase your brand.
Have you ever found yourself staring at an image that moved you from within?
That wasn't chance, it was visual intention
and that's exactly what I do with you.
IMAGES THAT CONNECT!
A photograph is the first contact
between you and your audience.
In an environment where purchasing decisions are as visual as they are emotional, having purposeful images that make an impact and communicate your real value
is no longer optional, it's essential.
I have worked with more than 60 international fashion and design brands and artists who now have a visual identity that sells itself.
That said
I'll let my portfolio speak for itself.
Explore my work and discover everything we can create together.
PORTFOLIO
Hello, I am...
ROXENY
VELÁSQUEZ
There are brands that sell and brands that are felt. I work with the latter!
With over 15 years of experience in art, audiovisual production, and digital marketing, I know that an image is not just aesthetics: it's emotional strategy.
From the world of music and entertainment I learned to translate emotions into images that tell stories and generate real connection with audiences.
I accompany brands that want to stand out by intention, not by volume. Brands that want to stop looking generic and start moving people.
What those who have
worked with me say
Frank Hernandez
Entrepreneur - Sales Coach
“Working with Roxy was incredible! From the first moment, she made me feel as if we had known each other our whole lives, and posing was something new for me. I was a bit nervous, but her charisma and good vibes made me relax and let myself go. With Roxy there are no forced poses, just good vibes and professionalism. The photos turned out spectacular, and I'm already counting the days to do another session. If you're looking for a genuine and fun experience, Rox is the right person! I recommend her a thousand times.”
Images with intention
Ideas and guides to prepare your shoots and tell the story of your brand or your music better.
Fashion photography for clothing brands: how to prepare your shoot
How to prepare a fashion photography shoot for your clothing or design brand: goal, brief, garments, model, deliverables and usage rights, with my process.
Read article →How to choose a photographer for your clothing brand: 8 questions before hiring
8 questions to choose a photographer for your clothing or design brand: portfolio, team, image usage, timing, corrections and booking terms.
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Frequently
ASKED QUESTIONS
Hello! Here you'll find clear answers to the most common questions I get asked before working with me.
I want you to have a concrete idea of what the process is like, what you can expect and how to ensure your brand receives images with intention, emotion and strategy.
Don't see your question here?
Write to me directly and we'll resolve it together. I can also give you more personalized details about prices and services.
More than 15 years in art and 4 years photographing fashion, product, lifestyle and backstage.
My approach is emotional and strategic. I don't take photos just to look pretty, but to communicate what your brand is.
Both. For large projects I work with makeup artists, stylists and videographers. I also cover smaller scale sessions on my own.
Yes. I can travel to other cities or countries. Additional cost depends on location.
Yes. I can cover both photo and video, depending on the complexity of the project. I work alone or with trusted videographers.
Fashion shows, recordings, musical shows, launches or personal celebrations. I capture the essence of the moment without interrupting the natural flow.
Sony A7iii + G Master lenses + Godox AD600BMII flash. Professional equipment, impeccable quality.